4 min read

NFT'S SHAKING UP ART WORLD

NON FUNGIBLE TOKENS (NFT'S) Are Shaking Up the Art World—But They Could Change So Much More!

Beeple, Everydays: The First 5000 Days. Sold for: $69.3 million (Beeple/Christie’s)
AI DIGITAL ART

Beeple, Everydays: The First 5000 Days. Sold for: $69.3 million Beeple/Christie’sBY ANDREW R. CHOW  MARCH 22, 2021 12:38 PM EDT

Just a few months ago, Jazmine Boykins was posting her artwork online for free. The 20-year-old digital artist’s dreamy animations of Black life were drawing plenty of likes, comments and shares, but not much income, aside from money she made selling swag with her designs between classes at North Carolina A&T State University.

But Boykins has recently been selling the same pieces for thousands of dollars each, thanks to an emerging technology upending the rules of digital ownership: NFTs, or non-fungible tokens. NFTs—digital tokens tied to assets that can be bought, sold and traded—are enabling artists like Boykins to profit from their work more easily than ever. “At first, I didn’t know if it was trustworthy or legit,” says Boykins, who goes by the online handle “BLACKSNEAKERS” and who has sold more than $60,000 in NFT art over the past six months. “But to see digital art being bought at these prices, it’s pretty astounding. It’s given me the courage to keep going.”

NFTs are having their big-bang moment: collectors and speculators have spent more than $200 million on an array of NFT-based artwork, memes and GIFs in the past month alone, according to market tracker NonFungible.com, compared with $250 million throughout all of 2020. And that was before the digital artist Mike Winkelmann, known as Beeple, sold a piece for a record-setting $69 million at famed auction house Christie’s on March 11—the third highest price ever fetched by any currently living artist, after Jeff Koons and David Hockney.

NFTs are best understood as computer files combined with proof of ownership and authenticity, like a deed. Like cryptocurrencies such as Bitcoin, they exist on a blockchain—a tamper-resistant digital public ledger. But like dollars, cryptocurrencies are “fungible,” meaning one bitcoin is always worth the same as any other bitcoin. By contrast, NFTs have unique valuations set by the highest bidder, just like a Rembrandt or a Picasso. Artists who want to sell their work as NFTs have to sign up with a marketplace, then “mint” digital tokens by uploading and validating their information on a blockchain (typically the Ethereum blockchain, a rival platform to Bitcoin). Doing so usually costs anywhere from $40 to $200. They can then list their piece for auction on an NFT marketplace, similar to eBay.

At face value, the whole enterprise seems absurd: big-money collectors paying six to eight figures for works that can often be seen and shared online for free. Critics have dismissed the NFT art craze as just the latest bubble, akin to this year’s boom-and-bust mania around “meme stocks” like GameStop. The phenomenon is attracting a strange brew of not just artists and collectors, but also speculators looking to get rich off the latest fad.

GET OFF THE COUCH & CREATE YOUR OWN DIGITAL ART

THINGS YOU MAY NOT KNOW: Many makers of AI art use generative adversarial networks (GANs), technology that allows a computer to study a library of images or sounds, make its own content according to what it has learned, test its own success against the original media, and then try again, improving incrementally through trial and error.

THINGS YOU MAY WANT TO SAVE: YOUR ORIGINAL DOLPHIN ART COULD BE WORTH BIG BUCKS IN FUTURE.  NOT EXACTLY AI BUT CAN YOU PAINT HOLDING A PAINT BRUSH IN YOUR TEETH? DIDNT THINK SO!

ZENTRAVELER SAYS: AI DIGITAL ART NOT JUST A FAD, BUT A NEW START AS ARTIST OR INVESTOR? FOMO  BETTER PURCHASE SOME AI DIGITAL ART AND INVITE NEIGHBORS TO WINE & CHEESE PARTY?

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